LeadingAge PA Fall Finance Conference

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2021 Fall Finance Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and present at the fall conference. 

Stop by and say hello!

Thought Leadership and Educational Session:

Extending Housing and Services to the Middle Market

Session Date & Time: Friday, October 14, 2021 from 1:00 p.m. to 2:00 p.m

Room: TBD

Senior Living Organizations face a heightened cross-current of conditions, combining factors stemming from the pandemic coupled with longer-term trends, many of which accelerated by the crisis – including factors impacting marketing and sales, staffing and operations and financial performance and position. With a return to a (new) normal, shaped by perspective gained throughout the course of the pandemic, this Session will review the current state of the senior living sector, impact on operating and financial performance and, as importantly, implications for continued mission fulfillment and growth in not-for-profit senior living organizations going into 2022 and beyond.

Demand for senior living services is rebounding, albeit with some twists; accordingly, topics to be considered include:

  1. Offerings of Middle-Market & Affordable in addition to Market Rate Seniors Housing
  2. Rental vs. Entrance Fee Contract/Revenue Models
  3. Prospects for & Right-Sizing Skilled Nursing

With the return to more normalized resident demand, senior living growth strategies are once again of critical focus, with implications for the composition of senior living campuses and services – topics of consideration include:

  1. Existing Campus Repositioning and Expansion along with development of Satellite Campuses and/or offering of Home & Community-based services
  2. Project development lead times and construction cost inflation and techniques to manage these dynamics
  3. Growth by Partnership, Affiliation and/or Acquisition including evaluation of the dynamic between Not-for-Profit and For-Profit providers whether as Competitor or Partner.

Finally, the availability, cost and terms of financing and financing strategies remain of utmost importance, both with regard to the senior living organization’s existing capital structure as well as in funding new capital investment. Capital is widely available and interest rates at multi-decade historic lows – presenting unprecedented opportunities for refinancing as well funding of new growth opportunities.

HJ Sims, with its comprehensive focus on the senior living sector through the provision of financing and advisory services to both Not-for-Profit and For-Profit sponsors over the past 50+ years, offers a well-informed and reasoned insight on the current state of the senior living sector. This Session will include participation from several members of the Sims team including senior living and capital markets research as well as both not-for-profit and for-profit investment banking. These industry veterans draw on industry and market data as well as client case studies to highlight current conditions and future trends.

Learning Objectives:

  1. Solidify understanding of and perspective on the current areas of greatest challenge and opportunity in the senior living sector – considering long-term trends along with the impact of the pandemic on the continuation or shift in senior living sector dynamics.
  2. Illustrate key considerations, paths and processes to use in responding to these challenges and reframe them as opportunities.
  3. Identify effective strategies for maintaining organizational relevance and achieving continued growth across the care continuum with emphasis on areas of greatest resident/customer demand and financial viability – including financing approaches and techniques in support of these objectives.

Featured Speakers:

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge MI Conference

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2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and present at the annual conference. 

Visit us at Booth #57.

Session Date & Time: Monday, September 27, 2021 from 4:15 pm – 5:15 pm

Room: Senator Vandenberg Room A in the Amway Grand Plaza Hotel 

Thought Leadership and Educational Session:

The Power of an Innovative Senior Services Board

Not-for-profit senior living management expect their boards to be forward-thinking, strategic and innovative. Innovation at the board level is a function of various elements, including when there is a defined strategic direction and best practices. So, what does an effective board look like? What are some tools boards can use to remain focused on their organizations’ mission? Does the board or management create the strategic plan? This discussion is designed to create an atmosphere for executive management and board members to gain insights into best practices in their journey towards innovation and strategic thinking.

Learning Objectives:

  1. Defining board member responsibilities such as the board’s role in setting the strategic direction for the organization;
  2. Strategies for board effectiveness while adapting to change and disruption;
  3. Confronting common “tension areas.”

Featured Speakers:

  • Lynn Daly, Executive Vice President, HJ Sims
  • ​Steve Fetyko, United Methodist Retirement Communities  and Porter Hills, CEO
  • Mary Wagner, United Methodist Retirement Communities  and Porter Hills, Board Member

Contact:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge WI Fall Conference

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2021 Conference

HJ Sims is proud to be able to attend, exhibit and present at the fall conference. 

Visit us at Booth #042.

Session Date & Time: Friday, October 8 2021 from 10:00 a.m. to 11:30 a.m

Room: TBD

Thought Leadership and Educational Session:

Extending Housing and Services to the Middle Market

This session will profile successful middle market senior housing models and identify key success factors for development. Understanding the increasing pressure on non-profit providers to maintain financial performance, honor the past, maintain their long standing history and reputation in the market, and meet the demands of the emerging middle market, we will offer strategic solutions that may bring a middle market senior housing product to reality for your organization.

Learning Objectives:

This session will help providers tackle the increasing pressure on senior living providers to meet the demands of the merging middle market. We want to learn what you learned from experienced providers. How are they successfully and profitably operating their middle market models. What are the key success factors for development, pricing, and operating?

  1. Understand the Middle Market consumer and demand;
  2. Hear how changes to traditional business models are helping to reduce development costs and manage operating expenses to facilitate success of a middle market product;
  3. Learn from case studies of those providers who have been successful in Middle Market housing.

Featured Speakers:

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge NY Financial Professionals Conference

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2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel. 

Visit us at the HJ Sims Booth.

Session Date & Time: Thursday, September 2, 2021 from 8:45am – 9:45am ET

Thought Leadership and Educational Session:

Should I Refinance My Debt? (And If So, How?)

Interest rates remain low and the consensus regarding increased rates is not a matter of if but when. This session will provide a variety of options every organization should explore, from “Cinderella” and forward delivery bonds to tender options and taxable debt to maximize savings. We also will explore refinancing options for HUD-insured projects, including the Section 232/223(f), 223(f) and 223(a)7 mortgage insurance programs, and HUD’s streamlined Interest Rate Reduction (IRR) protocol.

Featured Speakers:

Contacts:

  • Andrew Nesi, Executive Vice President, HJ Sims
  • Anthony Luzzi, President, Sims Mortgage Funding
  • James Bodine, Executive Vice President, HJ Sims

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge FL Annual Convention

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2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel. 

Visit us at Booth #903.

Session Date & Time: Wednesday, September 1, 2021 from 4:00pm – 5:00pm ET

Thought Leadership and Educational Session:

Moving Forward: A Successful Affiliation Case Study – Westminster Communities

As the COVID-19 pandemic has brought some communities to the brink, more and more communities are considering affiliation for varying reasons. In this session, we will explore how Westminster Communities of Florida successfully turned around Glenmoor – a community that had been through two bankruptcies and had significant entrance fee liabilities at the time of acquisition.

Westminster Communities of Florida was not only able to turn the community around ahead of schedule, but they brought it into their obligated group ahead of schedule as the addition of Westminster St. Augustine (formerly Glenmoor) was accretive to the Obligated Group. This session will focus more on financial, operational and marketing strategies executed at the operator-level, overcoming negative market sentiment surrounding the outstanding entrance fees, and will briefly touch on the 2020 financing that brought WSA into the Obligated Group.

Featured Speakers:

  • Melissa Messina, Senior Vice President, HJ Sims
  • Hank Keith, CFO, Westminster Communities of Florida

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

InterFace Seniors Housing Southeast

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2021 Conference

HJ Sims is proud to be able to attend, sponsor and speak on The Power Panel

Session Date & Time: Wednesday, August 18, 2021 from 8:50am – 9:45am ET

Thought Leadership and Educational Session:

The Power Panel: CEO’s Discuss the State of the Industry

The power panel will examine trend lines in investment, development, operations and finance. Attendees can expect an inside look at the challenges and opportunities across the seniors housing continuum when some of the biggest names in the industry come together to talk about the state of the industry. 

Featured Speakers:

  • Jeff Sands, Managing Principal and General Counsel, HJ Sims
  • Judd Harper, President, The Arbor Company
  • Jesse Marinko, CEO & Founder, Phoenix Senior Living
  • Douglas Schiffer, President & COO, Allegro Senior Living

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge OH Annual Conference

2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel. 

Visit us at Booth #91.

Session Date & Time: Thursday, August 5, 2021 from 8:30am – 10:00am ET

Room: Juniper A

Thought Leadership and Educational Session:

The Power of an Innovative Senior Services Board

Not-for-profit senior living management expect their boards to be forward-thinking, strategic and innovative. Innovation at the board level is a function of various elements, including when there is a defined strategic direction and best practices. So, what does an effective board look like? What are some tools boards can use to remain focused on their organizations’ mission? Does the board or management create the strategic plan? This discussion is designed to create an atmosphere for executive management and board members to gain insights into best practices in their journey towards innovation and strategic thinking.

Learning Objectives:

  1. Defining board member responsibilities such as the board’s role in setting the strategic direction for the organization;
  2. Strategies for board effectiveness while adapting to change and disruption;
  3. Confronting common “tension areas.”

Featured Speakers:

  • James Bodine, Executive Vice President, HJ Sims
  • Scott Buchanan, CEO, Ohio Masonic Home
  • Michael Edwin, Baker Tilly US, LLP

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

Middle Market Success Stories Webinar

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Events

Middle Market Success Stories
Learn from the Leaders

Webinar Details

Session Date & Time: Tuesday, June 29, 2021 from 1:00pm-2:00pm ET

Thought Leadership and Webinar Description:

We took a critical look at the increasing pressure on senior living providers to meet the demands of the emerging middle market. Learn what the Baby Boomer generation and their families are looking for when exploring their options in the middle market housing and services. During this discussion, we reviewed the strategic significance of extending housing offerings to the middle market. While many providers are considering entering in the middle market arena, few have taken the leap due to their inability to find an operating and financial model that ‘works’ with the lower monthly rental rates. Featured speakers shared case studies of their own middle market senior housing models identifying key success factors for development, pricing and operating models.

Key Takeaways:

  1. Identify the viability of middle market products in your region.
  2. Embrace the different operating mentality needed to successfully launch and operate a moderate-priced housing product.
  3. Absorb tangible suggestions from operators who have experience profitably operating middle market products.

Additional Q&A from our Presenters

Featured Speakers

William Pettit

President, Merrill Gardens

William “Bill” Pettit is the president of the R. D. Merrill Company with responsibility for Merrill Gardens and sister company Pillar Properties. Merrill Gardens is one of the most respected assisted living operators in the country with 70 communities in 20 states. Pillar Properties is an award-winning owner and operator of multi-family housing with 1,700 units in operation and the developer for Merrill Gardens new communities.

Bill joined the R. D. Merrill Company in 1992 after 18 years in the banking industry. He was instrumental in the formation of the company, starting with one community in 1993. He directed the rapid growth and timely execution of acquisitions and developed the policies that speak to the Merrill Gardens and Pillar Properties commitment to quality.

Bill was a 2018 Seattle Business Magazine Executive Excellence Award winner and under his leadership the R. D. Merrill Company was named the Family Business of the Year for its commitment to residents, team members and community service.

Bill received a bachelor’s degree from Princeton in 1971 and a MBA from the University of Oregon in 1973. He was the first senior living executive in residence for Washington State University. He serves on the Argentum Board of Directors and he is the past Chairman of the Executive Board of the American Seniors Housing Association (ASHA).

Matthew D. Rule, Esq.

Senior Vice President of Housing Development, National Church Residences Investment Corp.

Matt Rule is Senior Vice President of Housing Development at National Church Residences. Matt leads NCR’s acquisitions, development finance, originations, and construction teams. In the past five years his team closed over 30 LIHTC transactions, purchased over 3,000 affordable senior units and closed over $100,000,000 of new market rate senior housing production. In 2015, Affordable Housing Finance (AHF) named Matt as one of six Affordable Housing Young Leaders. Prior to joining NCR, Matt was a transactional attorney at Squire Sanders, LLP (currently known as Squire Patton Boggs) where he served as legal counsel for a variety of low income housing tax credit developers, syndicators, direct investors and lenders. Matt is a graduate from The Ohio State University Michael E Moritz College of Law where he graduated with distinction as Summa Cum Laude, Order of the Coif. Matt is active at Vineyard Church in Columbus, Ohio and currently serves as the Vice President of the Ohio Housing Council and as a Board Member of the Central Ohio chapter of the Juvenile Diabetes Research Foundation. In the past he has served as a Board Member the National Affordable Housing Trust (2018-2020), a Board Member of the Upper Arlington Rotary Club (2018-2020), a member of the Upper Arlington Citizen Financial Review Task Force (2019) and as the Chair of the Finance Subcommittee of the Upper Arlington Community Center Feasibility Task Force (2020). Matt is married and has four very energetic children.

For more information or if you have any questions regarding the content of this webinar, please contact Lynn Daly at 312.505.5688 or [email protected], Curtis King at 512.519.5003 or [email protected] or any HJ Sims banker at 1-800-HJS-1935.

LeadingAge OH Month of Marketing Webinar Series

Virtual Webinar

Session Date & Time: Wednesday, June 2, 2021 from 1:00pm-2:30pm ET

Thought Leadership and Educational Session:

Embracing New Marketing Strategies in a Post-COVID Environment

The Senior Living COVID-19 Sentiment Report surveyed more than 23,000 residents and staff at senior independent living communities across the country, along with prospective future residents to better understand what it was like to live and work in a senior living community during the pandemic and to identify whether prospects felt differently about moving to a senior living community due to the pandemic. The results of the survey demonstrate that residents overwhelmingly felt safe during COVID-19 and confident their communities had taken appropriate precautions to keep them safe. The study also identified there are opportunities for improvement.

This session will focus on the results of the report as it relates to marketing. It will include a facilitated Leadership Roundtable Discussion about how providers plan to leverage the data to enhance their marketing approach, redefine the value proposition that senior living has to offer, and implement innovative marketing and sales solutions to improve prospect and waitlist engagement and ultimately increase census.

Learning Objectives:

  1. Attendees will hear the results of the COVID-19 Sentiment Report – A survey of independent living desirability and safety;
  2. Learn best practices and innovative ideas specific to sales and marketing to increase census as we are coming out of the pandemic;
  3. Learn how to leverage the data to enhance the resident experience, redefine the value proposition that senior living has to offer and implement marketing and sales solutions to improve prospect and waitlist engagement and ultimately increase census.

Featured Speakers:

  • Lynn Daly, Executive Vice President, HJ Sims
  • Mica Rees, Chief Brand and Growth Officer, Ohio Living
  • Aimee Riemke, Vice President of Marketing, Greencroft Communities
  • Shona Schmall, Director of Marketing & Sales for Cooperative Development
  • Dana Wollschlager, Partner & Practice Leader, Plante Moran Living Forward

Contacts:

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.

MoneyShow Orlando 2021

Please join HJ Sims for MoneyShow Orlando June 10-12 at Omni Resort at ChampionsGate. Visit our team at Booth 303. Join us for two special presentations on June 11, 3pm-4:15pm, and June 12, 11am-11:45pm:

What if You Choose Not to Follow The Crowd? POWeR Your Portfolio.

What if you could stress test the Top 10 positions against world, political or economic scenarios?

What if you could identify investments that might adversely impact your portfolio within a rising inflation environment?

What if you could help design your own strategies (i.e., socially responsible or disruption innovation)?

What if you could identify investments that could help offset Capital Gains taxes?

Join Cliff Edelmann, Geoff von der Linden, Les Campbell, John Koene and Jonathan Jarow.

LeadingAge MN Institute and EXPO

Virtual Meeting

Session Date & Time: Tuesday, May 18, 2021 from 10:45am-11:45am CT.

Thought Leadership and Educational Session:

COVID-19 Sentiment Report: Leveraging Data to Adapt Operations, Enhance Resident & Staff Experience, & Improve Marketing & Sales

Embracing Our New Reality: Rethinking Our Business Model in a Post-COVID World, A Leadership Roundtable Discussion

The Senior Living COVID-19 Sentiment Report surveyed over 4,000 current and prospective senior living community residents to assess their thoughts and feelings at the beginning of and during the COVID-19 pandemic. Since the survey results were first reported in 2020, senior living communities have identified lessons learned. This session explores the results to learn from residents, prospects and staff about their experience living through this Pandemic and how the industry can rethink our business models and adapt our operations to a post-pandemic reality in the hopes of increasing the perception of safety, security and peace of mind.

Learning Objectives:

  1. Understand the need to rethink the way your organization operates and discover ways to adapt in the new evolving reality.
  2. Learn strategies to position your organization for success in a post-coronavirus world.
  3. Hear from a multidisciplinary panel of experts representing operations, development, design, marketing and finance.

Featured Speakers:

  • Lynn Daly, Executive Vice President, HJ Sims
  • Margaret Yu, Director of Client Experience, RLPS
  • Victoria Vega, Senior Vice President of Operations, Unidine Corporation
  • Susan Farr, VP of Business Development & Marketing
  • Brian Pangle, President & CEO, Clark Retirement Communities
  • Moderated by: Dana Wollschlager, Partner & Practice Leader, Plante Moran Living Forward

Contacts:

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.

LeadingAge NY Annual Conference & EXPO

Virtual Conference and EXPO 

A virtual conference experience that brings together all who work in skilled nursing, adult care, assisted living, home care, PACE/managed long term care, senior housing or community service environments, vendors of services and products beneficial to providers of long term care. Attendees will be able to connect in a forum that provides high-quality programming and the latest information from industry experts.

Round Table Date & Time: Tuesday, May 25, 2021 from 9am-10am.

Thought Leadership and Round Table Discussion:

Financing Strategies to Create Operational Cashflow During Times of COVID-19

Join our interactive conversation centering around the changes affecting tax-exempt advance refundings as part of the tax code enacted with the Tax Cuts and Jobs Act. Our round table discussion will allow attendees to share individual experiences, best practices, insights, and expertise in a small group as well as learn from industry peers. 

Featured Speaker & Moderator:

Conference Contacts:

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.