Financing the Perception of Safety

Senior Living Survey Finds Residents Feel Safe, Glad to be Part of a Community During Pandemic

In the summer of 2020, HJ Sims participated in the Senior Living COVID-19 Sentiment Report, which surveyed over 4,000 current and prospective senior living community residents to assess their thoughts and feelings at the beginning of and during the COVID-19 pandemic. The old saying of “You don’t know what you’re missing until you try it” is something that rang true in the results. 

Survey results found that prospective residents were glad to be at home during the pandemic, yet also highly ranked the safety, security, and peace of mind they attributed to living in a senior living community.

Executive Vice President, Lynn Daly delves into how providers can use this feedback to identify and prioritize “needs” versus “wants” that can be beneficial initiatives for communities to increase the perception of safety, security and peace of mind among prospects. Some examples identified include:

  • What financial strategies are available during a low-interest rate environment?
  • When should my community consider refinancing fixed-rate debt?
  • What benefits can financing capital expenditures provide?
  • Should my community pass a “Reimbursement Resolution”?

Considerations, and the full report are available for download. The Survey, published by Plante Moran Living Forward and Retirement DYNAMICS®, was distributed to 23,000+ residents and staff at senior independent living communities nation-wide, along with prospective residents.

Please complete this form to download the survey in its entirety.

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