LeadingAge 2022 Leadership Summit

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2022 Leadership Summit

Leaders and c-suite level executives in aging services gather together and network to gain insight, explore ideas, collaborate with peers, and influence the nation’s decision makers. HJ Sims will be there – start a conversation with one of our expert not-for-profit team members specializing in structuring and underwriting senior living and long term care financings.

Attendance:

NABL Institute

National Association of Bond Lawyers Logo

National Association of Bond Lawyers: NABL U The Institute

Thought Leadership and Educational Session:

Hot Topics in Disclosures for 501(c)(3) Borrowers

Session Date & Time: Thursday, March 3, 5:00 – 6:15pm ET

This panel will cover hot topics in disclosure for 501(c)(3) borrowers in the following sectors: health care, senior living, housing, and higher education. Disclosure considerations unique to each sector will be discussed as well as topics that apply to all such as bank loan disclosure, recent SEC risk factor guidance, cybersecurity, climate change, and LIBOR. Disclosure considerations concerning taxable 501(c)(3) bonds will also be discussed along with the particular considerations in connection with ongoing disclosure, foreign legends and tax disclosure.

Featured Speakers:

  • Melissa Messina, Senior Vice President, HJ Sims
  • Panel Chair: Bill Burns, Gilmore & Bell, P.C., Kansas City, MO

Contacts:

  • Melissa Messina, Senior Vice President

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.

Governance Webinar Series

Education Series: 

Governance Webinar Series: 4-part series addressing today’s most pressing governance topics.

Series Description:  HJ Sims is sponsoring this series of comprehensive virtual content geared directly toward the Governance of senior living providers. Targeting board members, leadership teams and those new to these roles, but a benefit to all leaders in our field, the sessions will tap the intellectual capital of industry experts from governance, law, finance, development, and strategic planning. The 2022 series will offer a more in-depth look at how Board Members should play an active part in a community’s strategic planning, culture development, and more.

This webinar series is held in conjunction with LeadingAge Maine/New Hampshire, LeadingAge Virginia, Plante Moran Living Forward, and United Methodist Association.

Individual Session Details: 

Navigating Strategic Planning

  • This session will discuss the board’s role in Strategic Planning: what are the keys to ensuring a successful process and questions all boards should be asking in our new reality.
  • January 13, 2022 from 11am to 12:30pm ET
  • Facilitators: Melissa Andrews, President & CEO, LeadingAge Virginia, and Dana Wollschlager, Practice Leaders & Partner, Plante Moran Living Forward

Strategic Planning Hot Topics

  • This session will address important topics to incorporate into Strategic Planning, such as your role in work force, living wages, future of nursing care, how culture drives operational outcomes, and technology categories that drive differentiation and adds value.
  • January 27, 2022 from 11am to 12:30pm ET
  • Facilitators: Melissa Andrews, President & CEO, LeadingAge Virginia, and Greg Hensley, Senior VP, Plante Moran Living Forward

Governance Through Transitions

  • In this dynamic time of change for nonprofit organizations, leadership and governing boards must ready themselves for leadership and landscape changes that will impact their organizations. The fast pace of change dictates that boards and leadership have ongoing frank conversations about succession planning, partnerships, organizational structure, and how best to work together.
  • February 10, 2022 from 11am to 12:30pm ET
  • Facilitator: Tom Bowden, VP, HJ Sims, and Greg Hensley, Senior VP, Plante Moran Living Forward

Cultivating Diversity in Nonprofit Board Rooms

  • Diversity of expertise, experience and perspective on nonprofit boards can strengthen an organization’s ability to make good decisions and to plan for the future. Strategic work – including transparency, culture, and curiosity – to achieve diversity, equity, and inclusion is a renewed priority for organizations seeking sustainability and improved overall performance. This session will focus on the deep, critical, and intentional work that boards can take to develop a more diverse, equitable, and inclusive board that reflects the community served.
  • February 24, 2022 from 11am to 12:30pm ET
  • Facilitators: Mary Kemper, President & CEO, United Methodist Assn. of Health & Welfare Ministries, Boris Henderson, Chief Strategy Officer, Aldersgate Life Plan Services, and Melinda Jordan Payne, Retired

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.

eCap Summit 2022

eCap Summit

2022 Conference & EXPO

A unique opportunity to engage in direct discussions with financial institutions and thought-leaders focused on the evolving market shift. HJ Sims will be there – start a conversation with one of our expert private lending team members.

HJ Sims is proud to be an eCap Gold Sponsor.

Attendance:

LeadingAge MD October 2021 Webinar

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HJ Sims is proud to be able to present in a special webinar for LeadingAge Maryland providing a legislative update and to deliver several case studies of communities that have utilized tools to create cash flow during the COVID-19 pandemic. 

Webinar Date & Time: Wednesday, October 13, 2021 from 2:00 p.m.

Thought Leadership and Educational Session:

Creative Refinancing Structures for Cash Flow and Tax-Exempt Advance Refunding Legislative Update

Since the elimination of tax-exempt advance refundings in the 2017 Tax Cuts and Jobs Act, communities have had to find creative ways to refinance existing debt in a historic low interest rate environment, including taxable advance refundings, Cinderella refinancings, and forward placements. This session will cover case studies of communities that have utilized these tools to create cash flow during the COVID-19 pandemic and will also cover updates on the legislation winding its way through Congress that would reinstate tax-exempt advance refundings.

Featured Speaker:

Contact or for more information on this presentation:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge National Annual Meeting + EXPO

LeadingAge National Premier Annual Meeting Sponsor

2021 Annual Meeting

HJ Sims is proud to attend, exhibit, sponsor and present during the LeadingAge Annual Meeting. 

Exhibitor Hours: 

Visit us at Booth #1923.

  • Monday, October 25 from 11:00am – 3:00pm
  • Tuesday, October 26 from 11:00am – 3:00pm
  • Wednesday, October 27 from 9:00am – 11:00am

Thought Leadership

Education Session #1:

33-A. Cultivating Board Innovation and Strategic Thinking

Session Date & Time: Sunday, October 24, 2021 from 3:00pm to 4:00pm

Track A | Room: TBD

Session Description:

Non-profit senior living management teams expect their boards to be forward-thinking, strategic, and innovative, while instilling these same attributes throughout the organizations they serve. This session will feature tools that boards can use to remain focused on their organization’s mission, respond to unexpected changes, and carry out strategic planning. A provider of aging services and board chair, and representatives of two professional services firms, will define board member responsibilities, outline ways to foster innovation and strategic thinking at the board level, and present strategies to help boards remain effective while adapting to change and disruption.

Learning Objectives:

  1. Identify common issues experienced by non-profit senior services boards and best approaches to solutions.
  2. Understand the responsibilities of board members and their role in determining the strategic direction of the organization.

Featured Speakers:

  • James Bodine, Executive Vice President, HJ Sims
  • Jennifer Schwalm, Partner, Baker Tilly
  • Len Weiser, President/CEO, White Horse Village
  • Shirley Weaver, Board Director, White Horse Village
Education Session #2:

57-F.  Why Single-Site Life Plan Communities Continue to Thrive

Session Date & Time: Tuesday, October 26, 2021 from 3:00pm to 4:00pm

Track F | Room: Thomas B. Murphy Ballroom 1

Session Description:

In a market expected to continue to be active with merger, acquisition, and affiliation opportunities, particularly as communities begin to emerge from the COVID-19 pandemic, how have single-site life plan communities historically fared relative to larger organizations, and what might the future viability of single-site life plan communities look like in the near-term and long-term futures? The proposed session will be split into two sections. The first section will be higher level, and discuss several of the typical goals organizations have sought to accomplish with M&A activities, which are often necessitated by an adverse outside force, and may not align with the strategic planning or mission of many single-site organizations. Using several single-site LPCs as examples, the session will review important factors as to their historical and long-term future success, including leadership and governance, mission-driven goals, and approach to strategic planning. In addition, we will review several qualitative and quantitative commonalities that high-performing single-site LPCs tend to share. The section will conclude with commentary around the COVID-19 pandemic recovery to date, and what long-term effects we may see with respect the industry and issues specific to single-site LPCs.

The second section of the proposed session will be an in-depth review of Lenbrook, a single-site LPC located moments from the conference in Buckhead, and will discuss their experience as the premier senior living provider in the area. In particular, an assessment of the key factors from an operational, financial, and leadership perspective that have converged and allowed Lenbrook to cultivate its unparalleled reputation for resident service and to thrive from a financial perspective, including commentary around advantages Lenbrook has relative to larger, multi-site organizations. In addition, instead of conveying the fruits of those successes to a parent organization, Lenbrook will discuss how they have been able to leverage its successes to continue improving its ability to respond to the needs of its current and future residents, with the recent acquisition of a home health agency as well as the Kingsboro at Lenbrook expansion project.

Learning Objectives:

  1. Discuss the key factors, emphasizing those with the greatest degree of transferability and those unique to single-site providers, that financially-sound single-site LPCs share.
  2. Provide insight into the approach to strategic planning of Lenbrook, and how their status as a single-site provider adds to their overall flexibility with respect to decision-making.
  3. Commentary regarding how strategic planning, specifically for the unique challenges that single-site providers face, has been and may in the future be affected as the world continues to emerge from the pandemic.

Featured Speakers:

  • Aaron Rulnick, Managing Principal, HJ Sims
  • Nick Roberts, Vice President, HJ Sims
  • Christopher Keysor, CEO, Lenbrook Atlanta
  • Felecia Sveda, Vice President of Hospitality Services, Lenbrook Atlanta

 

Special Event

Continuing Care Hall of Fame Induction Ceremony & Reception

We are thrilled that Bill Sims, Managing Principal, will be inducted into the Class of 2021 Continuing Care Hall of Fame. He joins fellow inductees John Diffey, Larry Minnix and Mary Alice Ryan in this prestigious honor. 

When: Sunday, October 24, 2021 from 6:30pm to 8:00pm

Where: Georgia Aquarium, Oceans Ballroom, Ivan Allen Jr Boulevard NW, Atlanta

For more information, please visit http://cchalloffame.org/.

 

Note about our Cocktail Reception

This year’s LeadingAge Annual Meeting + EXPO marks an important milestone for our industry and the LeadingAge family. While we enjoy connecting with our colleagues and friends during our HJ Sims cocktail reception, this year with deep regret, we have made the difficult decision to cancel our annual reception out of an abundance of caution, continued concerns around COVID-19 and the gathering of a large crowd in a confined space.

In place of our cocktail reception, we are planning other ways for our banking team to connect and gather through numerous, smaller hosted events.

Women’s Brunch to Kick Off LeadingAge

This brunch is by invitation only, and registration is required. For further information, please contact Sonia Carrero.

Keynote Speaker

Kim Hoppe
Chief Financial Officer
United Methodist Retirement Communities and Porter Hills

We are honored to welcome Kim as she shares her thoughts and perspective on her professional journey.

Kim Hoppe joined Porter Hills Retirement Communities in May 2016, serving as the Vice President of Finance. She was promoted to the Senior Vice President of Corporate & Financial Services position and since 2019 now serves as the CFO of both Porter Hills and United Methodist Retirement Community. She has a Bachelor of Business Administration in Accounting from Western Michigan University and is a Certified Public Accountant. Kim has more than 20 years of experience with Senior Living/Non-Profit Auditing & Consulting, Medicare & Medicaid reimbursement team leadership and development, financial operations, project management, strategic planning and business development. Kim began her career at Plante Moran and spent 16 years serving senior care clients. 

Kim has also held positions with Walmart and Sam’s Club in the areas of both finance and accounting. She has served on various boards in the past including the Northwest Arkansas YMCA, Smiles for a Lifetime and is founding member of Inforum. Kim has also been involved in and presented at various industry associations, including Aging Services of Michigan, Leading Age, Health Care Association of Michigan (HCAM), Michigan County Medical Care Facilities Council and Michigan Association of Certified Public Accountants (MACPA). 

In her spare time, Kim enjoys yoga and meditation and just recently completed her 200-hour certification to be a yoga instructor.

Read more insightful thought leadership by the investment banking team at HJ Sims.

Photo Gallery: 

LeadingAge PA Fall Finance Conference

LeadingAge Pennsylvania sponsor logo

2021 Fall Finance Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and present at the fall conference. 

Stop by and say hello!

Thought Leadership and Educational Session:

Extending Housing and Services to the Middle Market

Session Date & Time: Friday, October 14, 2021 from 1:00 p.m. to 2:00 p.m

Room: TBD

Senior Living Organizations face a heightened cross-current of conditions, combining factors stemming from the pandemic coupled with longer-term trends, many of which accelerated by the crisis – including factors impacting marketing and sales, staffing and operations and financial performance and position. With a return to a (new) normal, shaped by perspective gained throughout the course of the pandemic, this Session will review the current state of the senior living sector, impact on operating and financial performance and, as importantly, implications for continued mission fulfillment and growth in not-for-profit senior living organizations going into 2022 and beyond.

Demand for senior living services is rebounding, albeit with some twists; accordingly, topics to be considered include:

  1. Offerings of Middle-Market & Affordable in addition to Market Rate Seniors Housing
  2. Rental vs. Entrance Fee Contract/Revenue Models
  3. Prospects for & Right-Sizing Skilled Nursing

With the return to more normalized resident demand, senior living growth strategies are once again of critical focus, with implications for the composition of senior living campuses and services – topics of consideration include:

  1. Existing Campus Repositioning and Expansion along with development of Satellite Campuses and/or offering of Home & Community-based services
  2. Project development lead times and construction cost inflation and techniques to manage these dynamics
  3. Growth by Partnership, Affiliation and/or Acquisition including evaluation of the dynamic between Not-for-Profit and For-Profit providers whether as Competitor or Partner.

Finally, the availability, cost and terms of financing and financing strategies remain of utmost importance, both with regard to the senior living organization’s existing capital structure as well as in funding new capital investment. Capital is widely available and interest rates at multi-decade historic lows – presenting unprecedented opportunities for refinancing as well funding of new growth opportunities.

HJ Sims, with its comprehensive focus on the senior living sector through the provision of financing and advisory services to both Not-for-Profit and For-Profit sponsors over the past 50+ years, offers a well-informed and reasoned insight on the current state of the senior living sector. This Session will include participation from several members of the Sims team including senior living and capital markets research as well as both not-for-profit and for-profit investment banking. These industry veterans draw on industry and market data as well as client case studies to highlight current conditions and future trends.

Learning Objectives:

  1. Solidify understanding of and perspective on the current areas of greatest challenge and opportunity in the senior living sector – considering long-term trends along with the impact of the pandemic on the continuation or shift in senior living sector dynamics.
  2. Illustrate key considerations, paths and processes to use in responding to these challenges and reframe them as opportunities.
  3. Identify effective strategies for maintaining organizational relevance and achieving continued growth across the care continuum with emphasis on areas of greatest resident/customer demand and financial viability – including financing approaches and techniques in support of these objectives.

Featured Speakers:

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge MI Conference

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2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and present at the annual conference. 

Visit us at Booth #57.

Session Date & Time: Monday, September 27, 2021 from 4:15 pm – 5:15 pm

Room: Senator Vandenberg Room A in the Amway Grand Plaza Hotel 

Thought Leadership and Educational Session:

The Power of an Innovative Senior Services Board

Not-for-profit senior living management expect their boards to be forward-thinking, strategic and innovative. Innovation at the board level is a function of various elements, including when there is a defined strategic direction and best practices. So, what does an effective board look like? What are some tools boards can use to remain focused on their organizations’ mission? Does the board or management create the strategic plan? This discussion is designed to create an atmosphere for executive management and board members to gain insights into best practices in their journey towards innovation and strategic thinking.

Learning Objectives:

  1. Defining board member responsibilities such as the board’s role in setting the strategic direction for the organization;
  2. Strategies for board effectiveness while adapting to change and disruption;
  3. Confronting common “tension areas.”

Featured Speakers:

  • Lynn Daly, Executive Vice President, HJ Sims
  • ​Steve Fetyko, United Methodist Retirement Communities  and Porter Hills, CEO
  • Mary Wagner, United Methodist Retirement Communities  and Porter Hills, Board Member

Contact:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge WI Fall Conference

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2021 Conference

HJ Sims is proud to be able to attend, exhibit and present at the fall conference. 

Visit us at Booth #042.

Session Date & Time: Friday, October 8 2021 from 10:00 a.m. to 11:30 a.m

Room: TBD

Thought Leadership and Educational Session:

Extending Housing and Services to the Middle Market

This session will profile successful middle market senior housing models and identify key success factors for development. Understanding the increasing pressure on non-profit providers to maintain financial performance, honor the past, maintain their long standing history and reputation in the market, and meet the demands of the emerging middle market, we will offer strategic solutions that may bring a middle market senior housing product to reality for your organization.

Learning Objectives:

This session will help providers tackle the increasing pressure on senior living providers to meet the demands of the merging middle market. We want to learn what you learned from experienced providers. How are they successfully and profitably operating their middle market models. What are the key success factors for development, pricing, and operating?

  1. Understand the Middle Market consumer and demand;
  2. Hear how changes to traditional business models are helping to reduce development costs and manage operating expenses to facilitate success of a middle market product;
  3. Learn from case studies of those providers who have been successful in Middle Market housing.

Featured Speakers:

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge NY Financial Professionals Conference

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2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel. 

Visit us at the HJ Sims Booth.

Session Date & Time: Thursday, September 2, 2021 from 8:45am – 9:45am ET

Thought Leadership and Educational Session:

Should I Refinance My Debt? (And If So, How?)

Interest rates remain low and the consensus regarding increased rates is not a matter of if but when. This session will provide a variety of options every organization should explore, from “Cinderella” and forward delivery bonds to tender options and taxable debt to maximize savings. We also will explore refinancing options for HUD-insured projects, including the Section 232/223(f), 223(f) and 223(a)7 mortgage insurance programs, and HUD’s streamlined Interest Rate Reduction (IRR) protocol.

Featured Speakers:

Contacts:

  • Andrew Nesi, Executive Vice President, HJ Sims
  • Anthony Luzzi, President, Sims Mortgage Funding
  • James Bodine, Executive Vice President, HJ Sims

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge FL Annual Convention

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2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel. 

Visit us at Booth #903.

Session Date & Time: Wednesday, September 1, 2021 from 4:00pm – 5:00pm ET

Thought Leadership and Educational Session:

Moving Forward: A Successful Affiliation Case Study – Westminster Communities

As the COVID-19 pandemic has brought some communities to the brink, more and more communities are considering affiliation for varying reasons. In this session, we will explore how Westminster Communities of Florida successfully turned around Glenmoor – a community that had been through two bankruptcies and had significant entrance fee liabilities at the time of acquisition.

Westminster Communities of Florida was not only able to turn the community around ahead of schedule, but they brought it into their obligated group ahead of schedule as the addition of Westminster St. Augustine (formerly Glenmoor) was accretive to the Obligated Group. This session will focus more on financial, operational and marketing strategies executed at the operator-level, overcoming negative market sentiment surrounding the outstanding entrance fees, and will briefly touch on the 2020 financing that brought WSA into the Obligated Group.

Featured Speakers:

  • Melissa Messina, Senior Vice President, HJ Sims
  • Hank Keith, CFO, Westminster Communities of Florida

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

InterFace Seniors Housing Southeast

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2021 Conference

HJ Sims is proud to be able to attend, sponsor and speak on The Power Panel

Session Date & Time: Wednesday, August 18, 2021 from 8:50am – 9:45am ET

Thought Leadership and Educational Session:

The Power Panel: CEO’s Discuss the State of the Industry

The power panel will examine trend lines in investment, development, operations and finance. Attendees can expect an inside look at the challenges and opportunities across the seniors housing continuum when some of the biggest names in the industry come together to talk about the state of the industry. 

Featured Speakers:

  • Jeff Sands, Managing Principal and General Counsel, HJ Sims
  • Judd Harper, President, The Arbor Company
  • Jesse Marinko, CEO & Founder, Phoenix Senior Living
  • Douglas Schiffer, President & COO, Allegro Senior Living

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

LeadingAge OH Annual Conference

2021 Conference

HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel. 

Visit us at Booth #91.

Session Date & Time: Thursday, August 5, 2021 from 8:30am – 10:00am ET

Room: Juniper A

Thought Leadership and Educational Session:

The Power of an Innovative Senior Services Board

Not-for-profit senior living management expect their boards to be forward-thinking, strategic and innovative. Innovation at the board level is a function of various elements, including when there is a defined strategic direction and best practices. So, what does an effective board look like? What are some tools boards can use to remain focused on their organizations’ mission? Does the board or management create the strategic plan? This discussion is designed to create an atmosphere for executive management and board members to gain insights into best practices in their journey towards innovation and strategic thinking.

Learning Objectives:

  1. Defining board member responsibilities such as the board’s role in setting the strategic direction for the organization;
  2. Strategies for board effectiveness while adapting to change and disruption;
  3. Confronting common “tension areas.”

Featured Speakers:

  • James Bodine, Executive Vice President, HJ Sims
  • Scott Buchanan, CEO, Ohio Masonic Home
  • Michael Edwin, Baker Tilly US, LLP

Contacts:

Read more insightful thought leadership by the investment banking team at HJ Sims.

Middle Market Success Stories Webinar

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Investment Banking Events

Middle Market Success Stories
Learn from the Leaders

Webinar Details

Session Date & Time: Tuesday, June 29, 2021 from 1:00pm-2:00pm ET

Thought Leadership and Webinar Description:

We took a critical look at the increasing pressure on senior living providers to meet the demands of the emerging middle market. Learn what the Baby Boomer generation and their families are looking for when exploring their options in the middle market housing and services. During this discussion, we reviewed the strategic significance of extending housing offerings to the middle market. While many providers are considering entering in the middle market arena, few have taken the leap due to their inability to find an operating and financial model that ‘works’ with the lower monthly rental rates. Featured speakers shared case studies of their own middle market senior housing models identifying key success factors for development, pricing and operating models.

Key Takeaways:

  1. Identify the viability of middle market products in your region.
  2. Embrace the different operating mentality needed to successfully launch and operate a moderate-priced housing product.
  3. Absorb tangible suggestions from operators who have experience profitably operating middle market products.

Additional Q&A from our Presenters

Featured Speakers

William Pettit

President, Merrill Gardens

William “Bill” Pettit is the president of the R. D. Merrill Company with responsibility for Merrill Gardens and sister company Pillar Properties. Merrill Gardens is one of the most respected assisted living operators in the country with 70 communities in 20 states. Pillar Properties is an award-winning owner and operator of multi-family housing with 1,700 units in operation and the developer for Merrill Gardens new communities.

Bill joined the R. D. Merrill Company in 1992 after 18 years in the banking industry. He was instrumental in the formation of the company, starting with one community in 1993. He directed the rapid growth and timely execution of acquisitions and developed the policies that speak to the Merrill Gardens and Pillar Properties commitment to quality.

Bill was a 2018 Seattle Business Magazine Executive Excellence Award winner and under his leadership the R. D. Merrill Company was named the Family Business of the Year for its commitment to residents, team members and community service.

Bill received a bachelor’s degree from Princeton in 1971 and a MBA from the University of Oregon in 1973. He was the first senior living executive in residence for Washington State University. He serves on the Argentum Board of Directors and he is the past Chairman of the Executive Board of the American Seniors Housing Association (ASHA).

Matthew D. Rule, Esq.

Senior Vice President of Housing Development, National Church Residences Investment Corp.

Matt Rule is Senior Vice President of Housing Development at National Church Residences. Matt leads NCR’s acquisitions, development finance, originations, and construction teams. In the past five years his team closed over 30 LIHTC transactions, purchased over 3,000 affordable senior units and closed over $100,000,000 of new market rate senior housing production. In 2015, Affordable Housing Finance (AHF) named Matt as one of six Affordable Housing Young Leaders. Prior to joining NCR, Matt was a transactional attorney at Squire Sanders, LLP (currently known as Squire Patton Boggs) where he served as legal counsel for a variety of low income housing tax credit developers, syndicators, direct investors and lenders. Matt is a graduate from The Ohio State University Michael E Moritz College of Law where he graduated with distinction as Summa Cum Laude, Order of the Coif. Matt is active at Vineyard Church in Columbus, Ohio and currently serves as the Vice President of the Ohio Housing Council and as a Board Member of the Central Ohio chapter of the Juvenile Diabetes Research Foundation. In the past he has served as a Board Member the National Affordable Housing Trust (2018-2020), a Board Member of the Upper Arlington Rotary Club (2018-2020), a member of the Upper Arlington Citizen Financial Review Task Force (2019) and as the Chair of the Finance Subcommittee of the Upper Arlington Community Center Feasibility Task Force (2020). Matt is married and has four very energetic children.

For more information or if you have any questions regarding the content of this webinar, please contact Lynn Daly at 312.505.5688 or [email protected], Curtis King at 512.519.5003 or [email protected] or any HJ Sims banker at 1-800-HJS-1935.

LeadingAge OH Month of Marketing Webinar Series

Virtual Webinar

Session Date & Time: Wednesday, June 2, 2021 from 1:00pm-2:30pm ET

Thought Leadership and Educational Session:

Embracing New Marketing Strategies in a Post-COVID Environment

The Senior Living COVID-19 Sentiment Report surveyed more than 23,000 residents and staff at senior independent living communities across the country, along with prospective future residents to better understand what it was like to live and work in a senior living community during the pandemic and to identify whether prospects felt differently about moving to a senior living community due to the pandemic. The results of the survey demonstrate that residents overwhelmingly felt safe during COVID-19 and confident their communities had taken appropriate precautions to keep them safe. The study also identified there are opportunities for improvement.

This session will focus on the results of the report as it relates to marketing. It will include a facilitated Leadership Roundtable Discussion about how providers plan to leverage the data to enhance their marketing approach, redefine the value proposition that senior living has to offer, and implement innovative marketing and sales solutions to improve prospect and waitlist engagement and ultimately increase census.

Learning Objectives:

  1. Attendees will hear the results of the COVID-19 Sentiment Report – A survey of independent living desirability and safety;
  2. Learn best practices and innovative ideas specific to sales and marketing to increase census as we are coming out of the pandemic;
  3. Learn how to leverage the data to enhance the resident experience, redefine the value proposition that senior living has to offer and implement marketing and sales solutions to improve prospect and waitlist engagement and ultimately increase census.

Featured Speakers:

  • Lynn Daly, Executive Vice President, HJ Sims
  • Mica Rees, Chief Brand and Growth Officer, Ohio Living
  • Aimee Riemke, Vice President of Marketing, Greencroft Communities
  • Shona Schmall, Director of Marketing & Sales for Cooperative Development
  • Dana Wollschlager, Partner & Practice Leader, Plante Moran Living Forward

Contacts:

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.