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LeadingAge National Annual Meeting + EXPO

October 24-27, 2021

Atlanta, GA

Attending, Exhibiting, Sponsoring, Speaking, Presenting, Education

2021 Annual Meeting

HJ Sims is proud to attend, exhibit, sponsor and present during the LeadingAge Annual Meeting. 

Exhibitor Hours: 

Visit us at Booth #1923.

  • Monday, October 25 from 11:00am – 3:00pm
  • Tuesday, October 26 from 11:00am – 3:00pm
  • Wednesday, October 27 from 9:00am – 11:00am

Thought Leadership

Education Session #1:

33-A. Cultivating Board Innovation and Strategic Thinking

Session Date & Time: Sunday, October 24, 2021 from 3:00pm to 4:00pm

Track A | Room: TBD

Session Description:

Non-profit senior living management teams expect their boards to be forward-thinking, strategic, and innovative, while instilling these same attributes throughout the organizations they serve. This session will feature tools that boards can use to remain focused on their organization’s mission, respond to unexpected changes, and carry out strategic planning. A provider of aging services and board chair, and representatives of two professional services firms, will define board member responsibilities, outline ways to foster innovation and strategic thinking at the board level, and present strategies to help boards remain effective while adapting to change and disruption.

Learning Objectives:

  1. Identify common issues experienced by non-profit senior services boards and best approaches to solutions.
  2. Understand the responsibilities of board members and their role in determining the strategic direction of the organization.

Featured Speakers:

  • James Bodine, Executive Vice President, HJ Sims
  • Jennifer Schwalm, Partner, Baker Tilly
  • Len Weiser, President/CEO, White Horse Village
  • Shirley Weaver, Board Director, White Horse Village
Education Session #2:

57-F.  Why Single-Site Life Plan Communities Continue to Thrive

Session Date & Time: Tuesday, October 26, 2021 from 3:00pm to 4:00pm

Track F | Room: Thomas B. Murphy Ballroom 1

Session Description:

In a market expected to continue to be active with merger, acquisition, and affiliation opportunities, particularly as communities begin to emerge from the COVID-19 pandemic, how have single-site life plan communities historically fared relative to larger organizations, and what might the future viability of single-site life plan communities look like in the near-term and long-term futures? The proposed session will be split into two sections. The first section will be higher level, and discuss several of the typical goals organizations have sought to accomplish with M&A activities, which are often necessitated by an adverse outside force, and may not align with the strategic planning or mission of many single-site organizations. Using several single-site LPCs as examples, the session will review important factors as to their historical and long-term future success, including leadership and governance, mission-driven goals, and approach to strategic planning. In addition, we will review several qualitative and quantitative commonalities that high-performing single-site LPCs tend to share. The section will conclude with commentary around the COVID-19 pandemic recovery to date, and what long-term effects we may see with respect the industry and issues specific to single-site LPCs.

The second section of the proposed session will be an in-depth review of Lenbrook, a single-site LPC located moments from the conference in Buckhead, and will discuss their experience as the premier senior living provider in the area. In particular, an assessment of the key factors from an operational, financial, and leadership perspective that have converged and allowed Lenbrook to cultivate its unparalleled reputation for resident service and to thrive from a financial perspective, including commentary around advantages Lenbrook has relative to larger, multi-site organizations. In addition, instead of conveying the fruits of those successes to a parent organization, Lenbrook will discuss how they have been able to leverage its successes to continue improving its ability to respond to the needs of its current and future residents, with the recent acquisition of a home health agency as well as the Kingsboro at Lenbrook expansion project.

Learning Objectives:

  1. Discuss the key factors, emphasizing those with the greatest degree of transferability and those unique to single-site providers, that financially-sound single-site LPCs share.
  2. Provide insight into the approach to strategic planning of Lenbrook, and how their status as a single-site provider adds to their overall flexibility with respect to decision-making.
  3. Commentary regarding how strategic planning, specifically for the unique challenges that single-site providers face, has been and may in the future be affected as the world continues to emerge from the pandemic.

Featured Speakers:

  • Aaron Rulnick, Managing Principal, HJ Sims
  • Nick Roberts, Vice President, HJ Sims
  • Christopher Keysor, CEO, Lenbrook Atlanta
  • Felecia Sveda, Vice President of Hospitality Services, Lenbrook Atlanta


Special Event

Continuing Care Hall of Fame Induction Ceremony & Reception

We are thrilled that Bill Sims, Managing Principal, will be inducted into the Class of 2021 Continuing Care Hall of Fame. He joins fellow inductees John Diffey, Larry Minnix and Mary Alice Ryan in this prestigious honor. 

When: Sunday, October 24, 2021 from 6:30pm to 8:00pm

Where: Georgia Aquarium, Oceans Ballroom, Ivan Allen Jr Boulevard NW, Atlanta

For more information, please visit


Note about our Cocktail Reception

This year’s LeadingAge Annual Meeting + EXPO marks an important milestone for our industry and the LeadingAge family. While we enjoy connecting with our colleagues and friends during our HJ Sims cocktail reception, this year with deep regret, we have made the difficult decision to cancel our annual reception out of an abundance of caution, continued concerns around COVID-19 and the gathering of a large crowd in a confined space.

In place of our cocktail reception, we are planning other ways for our banking team to connect and gather through numerous, smaller hosted events.

Women’s Brunch to Kick Off LeadingAge

This brunch is by invitation only, and registration is required. For further information, please contact Sonia Carrero.

Keynote Speaker

Kim Hoppe
Chief Financial Officer
United Methodist Retirement Communities and Porter Hills

We are honored to welcome Kim as she shares her thoughts and perspective on her professional journey.

Kim Hoppe joined Porter Hills Retirement Communities in May 2016, serving as the Vice President of Finance. She was promoted to the Senior Vice President of Corporate & Financial Services position and since 2019 now serves as the CFO of both Porter Hills and United Methodist Retirement Community. She has a Bachelor of Business Administration in Accounting from Western Michigan University and is a Certified Public Accountant. Kim has more than 20 years of experience with Senior Living/Non-Profit Auditing & Consulting, Medicare & Medicaid reimbursement team leadership and development, financial operations, project management, strategic planning and business development. Kim began her career at Plante Moran and spent 16 years serving senior care clients. 

Kim has also held positions with Walmart and Sam’s Club in the areas of both finance and accounting. She has served on various boards in the past including the Northwest Arkansas YMCA, Smiles for a Lifetime and is founding member of Inforum. Kim has also been involved in and presented at various industry associations, including Aging Services of Michigan, Leading Age, Health Care Association of Michigan (HCAM), Michigan County Medical Care Facilities Council and Michigan Association of Certified Public Accountants (MACPA). 

In her spare time, Kim enjoys yoga and meditation and just recently completed her 200-hour certification to be a yoga instructor.

Read more insightful thought leadership by the investment banking team at HJ Sims.

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