2021 Conference
HJ Sims is proud to be able to attend, exhibit, sponsor and speak on a session panel.Â
Visit us at Booth #903.
Session Date & Time: Wednesday, September 1, 2021 from 4:00pm – 5:00pm ET
Thought Leadership and Educational Session:
Moving Forward: A Successful Affiliation Case Study – Westminster Communities
As the COVID-19 pandemic has brought some communities to the brink, more and more communities are considering affiliation for varying reasons. In this session, we will explore how Westminster Communities of Florida successfully turned around Glenmoor – a community that had been through two bankruptcies and had significant entrance fee liabilities at the time of acquisition.
Westminster Communities of Florida was not only able to turn the community around ahead of schedule, but they brought it into their obligated group ahead of schedule as the addition of Westminster St. Augustine (formerly Glenmoor) was accretive to the Obligated Group. This session will focus more on financial, operational and marketing strategies executed at the operator-level, overcoming negative market sentiment surrounding the outstanding entrance fees, and will briefly touch on the 2020 financing that brought WSA into the Obligated Group.
Featured Speakers:
- Melissa Messina, Senior Vice President, HJ Sims
- Hank Keith, CFO, Westminster Communities of Florida
Contacts:
- Melissa Messina, Senior Vice President
- Tom Bowden, Senior Vice President
- Kerry Moynihan, Senior Vice President