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AJAS 2022 Annual Conference

April 3-6, 2022

Beverly Hills, CA

Attending, Exhibiting, Sponsoring, Speaking, Presenting, Education

Collaborative Café:

A reinvented way of exhibiting – Visit us at table #20.

Sponsorship:

HJ Sims is proud to sponsor AJAS, and an Evening with Doris Kearns Goodwin. Doris Kearns Goodwin, is a presidential historian and Pulitzer Prize-winning author, who is poised to offer her insights on leadership.

Thought Leadership

Educational Session #1: What’s Next for Jewish Senior Living Communities

Session Date & Time: Monday, April 4, 10:00 – 10:45am

Session Description: Many Jewish Senior Living Communities have long, successful histories of serving seniors, particular as relates to providing skilled nursing care. In many markets, Jewish Senior Living Communities are viewed as providing the highest level of care in their markets, attracting as many or more non-Jewish residents as Jewish residents. But with aging physical plants, changing reimbursement systems and changing consumer preferences, organizations are facing declining margins and the need for enhanced fund raising to deal with on-going operating deficits. Looking to the future, what are the key metrics and options senior leadership of Jewish Senior Living Organizations should focus on?

Featured Speakers:

  • Aaron Rulnick, Managing Principal, HJ Sims
  • Jason Jorgenson, Vice President/Managing Director of Development, LCS
  • Joe Weisenburger, Vice President/Senior Director of Business Development, LCS
  • Blake Gillman, Vice President/Director of Post-Acute Care Services, LCS
  • Rachel Blumberg, Executive Director, Sinai Residences of Boca Raton

Education Session #2: Community Lay Leaders Program

Creating Strategic Partnerships and Affiliations While Bridging Mission and Vision

Session Date & Time: Monday, April 4, 4:00 – 6:00pm

Session Description: Learn how innovative boards and senior leadership are utilizing strategic partnerships, non-traditional affiliations and new approaches to growth and sustainability. As long term care utilization is continuing to decline and reimbursement is continuing to shrink the financial gaps growth where communities can no longer fundraise their way out of it. The program will review new programs, services and affiliations designed to capture younger consumers, broaden your organization’s reach and enable your communities to be self-sustaining.

Featured Speakers:

  • Carol Silver Elliot, President and CEO, Jewish Family Home
  • Dan Cinelli, Principal, Perkins Eastman
  • Aaron Rulnick, Managing Principal, HJ Sims
  • Melinda Schmitz, President, Sage Age
  • Brian Schiff, Managing Director, BS&A
  • Jeff Weatherhead, Chief Operating Officer, Aldersgate

Contacts:

As we continue to experience fluctuations in our capital markets, HJ Sims is committed to Tracking the COVID-19 Impact.

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