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AJAS 2023 Annual Conference

March 19-22 2023

St. Petersburg, FL

Attending, Exhibiting, Sponsoring, Presenting

HJ Sims is proud to be a Sponsor at the AJAS 2023 Annual Conference and we look forward to connecting. Visit us at booth #310.

Education Sessions:

Revenue Cycle & Cash Flow Management 
Monday, March 20 | 3:15 – 4:00 pm

Revenue optimization and cash management must be at the core of today’s operating priorities. Accurate charge captures, claim submission, remittance processing, insurance follow-up and collections have never been as important as they are today. Understanding cash flow from operations, investing, and financing activities are critical success factors in every community. This session will review case studies to reveal best practices as well as precarious paths of practice secondary to insufficient attention and detail of practice.

Presenters: 
  • Patrick McCormick, Partner, Plante Moran
  • Brandy Stefanco, Chief Financial Officer, Jewish Home Family
  • Aaron Rulnick, Managing Principal, HJ Sims (Moderator)

Stuck in the Middle: Strategy and Design to Service the Mid-Income Senior Market
Tuesday, March 21 | 10:00 – 10:45 am

As a country and industry, we have done an excellent job meeting the healthcare and housing needs of high-net-worth and upper-middle-class older adults who can afford higher-end and market-rate senior living. However, we are struggling to meet the needs of our middle-income older adults, who arguably have fewer options than their counterparts on either side of the spectrum.

How do we meet the needs of the older adults who have enough income and assets to disqualify them for traditional affordable housing but not enough to afford an entrance-fee or private-pay senior living community? We’ll answer that question in an insight-filled session covering industry demographics trends and development strategies to make construction affordable and marketable to older adults on a fixed income.

Presenters:

  • Aaron Rulnick, Managing Principal, HJ Sims
  • Jamie Timoteo, Principal, Plante Moran Living Forward

Attendees:

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